In March 2009, STC Group attained the 3rd Mobile Operation license in the Kingdom of Bahrain. This led to the launch of VIVA, the new telecom company in Bahrain, on March 3rd, 2010. VIVA brings a fresh approach in Bahrain pushing towards the best customer experience, keeping its customers engaged and informed while undertaking a strategic dedication towards the development of Bahrain's telecom infrastructure and keeping a true commitment towards the community with highly developed CSR programs and advanced transparent processes as it engages its strategy with Bahrain's 2030 Vision.